*Process details and case study to come soon.*
This usability testing site gave end users the opportunity to provide feedback on current and developing products. Nine products were tested throughout the trade show event in the movie theater-themed space I developed. Users were lured into the space with the smells of freshly popped movie popcorn and entered via a red carpet. Each product tested was featured in a custom-designed movie poster which became “sold out” once all available time slots were filled.
Client:
Human Centered Design Institute at Emerson
Involvement:
Art Direction, Design
